BRAND VALUES

CORE VALUES OF THE COMPANY

  1. Keep a positive mindset and tone of voice
  2. Focus on the solution, not the problem
  3. Remaining heart-centered and genuine by providing
    empathy and honesty
  4. Be strategic in our decisions & actions; work smarter not harder
  5. Be passionate and determined to succeed – don’t give up!
  6. Provide empowerment to take ownership over your own life, you
    are not a victim
  7. Provide high-quality learning material that is simple, lean and
    effective
  8. We love to collaborate and connect with people!
  9. Be intentional with our words (due to subconscious programming)
  10. Stay true to our uniqueness while working towards inclusion and
    diversity
CRACK THE SWEDISH CODE

CORE COMPETENCIES

  • Quality of our educational materials, communication and collaborations. We will give a high standard of material that is researched, tested and delivers results because it’s based on scientific studies and interviews from HR/expat industry experts.

  • Value offered in our educational material, both psychologically and mentally. We will over-deliver the value and make the cost fair and affordable, to ensure more people have access to this material and that we always leave a good impression.

  • Marketing – our key ingredient in successful marketing is a collaborative approach with other well-established, credible companies to help support our own reputation. This will also allow us to ‘work smarter, not harder’ by harnessing the networks of other existing companies and channels

  • Unique Perspective – the company is being operated and content delivered from the POV of an expat who has been on both sides of the situation. Many other existing HR companies lack content from this perspective, which we hope to fill that gap.